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Credit Corporation launches the next phase of Brand rejuvenation.
Last night, the Pacific’s most trusted financial institution Credit Corporation launched phase two of its recent brand rejuvenation campaign with a cocktail at its much sought after CBD base, Credit Haus.
Credit Corporation (PNG) Limited commenced business in 1978 as a general finance company. Since our humble beginnings we have grown to become recognized as one of Papua New Guinea’s most progressive institutions.
That growth has only been made possible by the strong partnerships the business has developed in the business community. In addition, through subsidiary companies, the Credit Corporation Group owns and manages a portfolio of prime real estate assets – including this very building, and premiere residential enclave Era Dorina. The Credit Corporation Group presently owns assets valued at over K1.009 billion and operates offices in Port Moresby, Kokopo and Lae in Papua New Guinea, in Suva, Nadi and Lautoka in Fiji, in Honiara in the Solomon Islands and in Port Vila in Vanuatu.
During the event, Chief Executive Officer Robert Allport revealed plans to launch a new insurance product in the near future and expand the iconic PNG company to new locations in the region.
In 2014 the business launched a significant rebranding push, aimed at refreshing and aging brand, and creating brand awareness in the community for its various areas of business.
Allport said earlier that Credit Corporation are proud of their clients and share in the joy of their achievements. He knows that the business’s strong customer service record has always been its greatest strength.
He acknowledged that the room was full of people who have been a part of the brands journey. A journey that began almost forty years ago.
The first phase of the revitalized marketing campaign was called the “Funding Futures” Campaign. This phase was playful and revolved around the idea that all big achievements stem from a dream. The innocence of youth removes all the restrictions of reality, and every dream knows no boundaries in the mind of a child.
The next phase of the campaign is called “Futures Funded”.
While the first phase of the campaign sought to reintroduce the rejuvenated brand to the country, this phase of the campaign tells the brands story. Credit Corporations story is the story of its many clients and the part that the business has played in their success. As the Pacific’s most trusted source of finance, Credit Corporation felt it was time to recognize the characters that have grown with the business.
This phase of the campaign takes a look at Credit Corporations clients that have dared to dream big and have then gone on to achieve bigger. This phase of the campaign would not have been possible without the help of clients, namely; Dekenai Constructions, Mapai Transport, and Pagini/Kutubu Transport. Each have become iconic PNG companies who employ ordinary people nation wide and contribute to nation building.
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